Vision & Mission

VISION

To become the clear leader in the premium cooking oil sector in the region (Middle East and Africa).

MISSION

To build on the legacy of our premium brands and modern facilities and to continually manufacture packaged edible oils at the highest standard to service our clients.

PHILOSOPHY

We follow a business strategy based upon two simple facts – Consumer Satisfaction & costumer dedication. On one hand, we are fully devoted to satisfy consumers’ need by producing highly trusted edible oil brands in the region derived from the purest natural ingredients while implementing the highest European production standards. On the other hand, we remain highly dedicated to meet the requirements of the retail chains and brand owners who have trusted our facility and process.